![]() On the top row (left to right): 3ds Max, Maya, Flame. Updated 5 March 2022: Autodesk has now rolled out new product logos for its Media and Entertainment products, to coincide with the 2023 releases of 3ds Max, Maya, MotionBuilder and Mudbox. If you’re a branding sceptic, there’s a rather wicked parody of the whole process in the comments thread to this CGPress news story about the new logo. If you’re a design enthusiast, Autodesk’s brand hub has a detailed description of the new design system, and the human qualities it is supposed to convey. No changes to the individual product logos so farĪutodesk’s blog post doesn’t mention changes to the logos of individual products, like 3ds Max and Maya, but since the current versions are neither clay, plant, iris or gold, we imagine that updates are due. It is now being used for headings on Autodesk’s homepage, generating a fair bit of visual impact.Īutodesk has also updated its brand colours, with the old Autodesk blue replaced with black, white, two shades of grey, and four accent colours: “clay, plant, iris and gold”.Īt the time of writing, the new brand system has been implemented on the homepage of Autodesk’s website, but not the individual product pages, which retain the old colours and typography. ![]() The brand system also features a new corporate font, Artifakt, created by veteran design type designer Erik Spiekermann of Edenspiekermann, previously responsible for notable identities for Audi and Volkswagen. ![]() New corporate font from type legend Erik Spiekermann In the homepage animation on Autodesk’s new branding microsite, it’s revealed to be a plan view of a more complex stylised 3D mechanical part.Īutodesk describes the result as “a strong simple logo that illustrates a brand synonymous with doing”. The new logotype isn’t a radical change – still all sans-serif capitals, although in a rather bolder font – but the Autodesk ‘A’ has evolved into a semi-abstract logomark. The most obvious part of the rebranding work is the new corporate logo, shown above alongside Autodesk’s previous logo, which the firm introduced in 2013. New logomark riffs on abstract 3D mechanical forms The change is described as “one of several bold moves we’re making as a company to reimagine the Autodesk brand – one that underscores our belief that a better world can be designed and made for all”. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.Before and after: Autodesk’s old corporate logo, used by the company since 2013, and below it, its “strong, simple” replacement, intended to suggest a “brand synonymous with doing”.Īutodesk has rolled out a new brand system, including a new company logo, and a new corporate font, brand colours and design guidelines for websites, marketing material and merchandise. All other brand names, product names, or trademarks belong to their respective holders. PRICES FOR AUTODESK SOFTWARE ARE SUBJECT TO CHANGE.Īutodesk, AutoCAD, AutoCAD LT and Revit LT Suite are registered trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Users can design cool virtual reality games or popular TV shows or movies or even animate models with Mayas keyframe-based editor. With Maya, you can create any character or creature imaginable. This promotion is not valid for product licenses purchased through the Autodesk Employee Purchase Program. This offer may not be combined with any conditions or discounts offered under the Major Account program.ĪUTODESK RESERVES THE RIGHT TO CANCEL, SUSPEND OR MODIFY PART OF OR THESE ENTIRE PROMOTIONS AT ANY TIME WITHOUT NOTICE, FOR ANY REASON IN ITS SOLE DISCRETION. Maya is an animation tool for 3D modeling, animation, visual effects, and rendering. Products must be purchased from the Autodesk online store and the applicable discount will automatically appear in your cart. be applied to your purchase.Įducational licenses including new, upgrades and migrations, and education-to-commercial transfers do not qualify. This offer is available from through in the 50 United States and Canada and may not be combined with other rebates or promotions and is void where prohibited or restricted by law. Products available through the Autodesk eStore under this promotion include AutoCAD, AutoCAD LT and Revit LT Suite. A total of 50 new seats may be purchased at this discounted price. ![]() Autodesk online store promotion: This promotion offers a 20% discount off the Suggested Retail Price (SRP) for purchases of a new 1-year or 3-year subscription to AutoCAD LT or Revit LT Suite or a 10% discount off a new 1-year subscription to AutoCAD or a 20% discount off a new 3-year subscription to AutoCAD excluding taxes. No more than a total of 50 new seats may be purchased at this discounted price. ![]()
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